We Are Your Friends Tour - North America

Between the dates of Aug 14th and 21st, fans were treated to six premium EDM club events free of charge in the cities of Los Angeles, New York, Chicago, Toronto, Miami, and San Francisco. Over 4,000 fans were able to attend, over 20,000 fans RSVP’d, and millions were invited.

The parties also served as amazing out-of-the-box settings for Warner Bros. Pictures to host press and promo activities with the stars of the film. As a constant yet authentically integrated reminder of the ultimate message and purpose of the tour, shows were elevated by top-notch live stage production consisting of custom visuals derived from actual film footage.

As a film awareness vehicle, tour marketing was a crucial component of the campaign. Getting the word out about the shows and driving fans to the branded RSVP page was a combined effort of the local live promoter and venue partners, DJ talent promotion via their own web properties, and A-OK’s custom mailer and outreach. Together, the music talent brings a combined social reach of over 2.7 million fans around the world.

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