VANS: 50th Anniversary Brooklyn


With the goal of making every inch of the space interactive and photogenic, we interpreted an execution of Van's dream renderings that were designed to sustain, be safe and come in within budget. 

Using our world-class network, we took the visuals from the print and video campaign and created an onsite projection-mapped scene.

We helped create and run the reception plan for the entry to the event ensuring that everyone's experience onsite was very important.

From additional sponsors to cover complimentary bar to curating the food and beverage, we brought our unique mix of strategic partnerships to elevate the experience.

VANS tasked us with bringing to life an event to embrace and celebrate VANS' unique history and brand with an impeccably organized and executed effort. Working directly with Vans and their creative team, we executed an ambitious buildout to highlight heritage, brand pillars and the 50th anniversary campaign within the context of a live NAS concert.